In our fragmented digital world, our users and customers interact with us through more than the website. If your website ignores this fact, it will have limited usefulness for content and might even cause confusion. 

When you know the channels your users prefer in each stage, you can identify opportunities to:

• Reuse content across channels.
• Optimize content for priority channels.
• Distribute content more effectively in each stage of the users experience.

Tracking content for it's effectiveness in social media sharing and getting new users to sign up and participate by using nKind's omni-channel campaign code identifiers in your links to content on your website. Using these analytics you can rapidly test and tune various types of content and social media to suit your donor base.