Written by: Douglas Naufel on Saturday, 05 May, 2018
People love to give to good causes.
Community is part of human nature. Most people want to lend a hand, give their time, or spend their excess resources helping others when they see a need. Often, the inability to find an obvious need where they can make a difference impairs giving.
You spend valuable time getting your message out.
Whether you are part of a Church, helping with a ministry, or expanding a non-profit organization to help those in need, you undoubtedly spend a lot of time spreading your message. You need to communicate with the local community, broader community, the nation as a whole or even around the world. So many times, your work goes unread, unheard, and unseen.
Once you've inspired people, it should be simple and satisfying to give.
When people are moved by your message of care or hope, they want to give of their resources. It is important that they are able to do that with ease. Complicated forms or processes could cause people to feel like it isn't trustworthy or just too much effort.
Keeping track of those donors once they have given doesn't have to be hard.
Data and analysis is important in understanding what is working and what is not working. You need to see when you have new donors, where they came from, and what inspired them. You need to be able to see who your biggest partners are and what drives them. Tracking this does not have to be hard when you have the right tools.
Then you want to let them know about what's going on so they can share in your success and involved.
In today's world, there are so many ways to keep in touch with people all over the world. And you need to continually keep fresh content in front of your donors so that they can see that their contribution of time and resources is making a difference. This is challenging when you have to manage so many channels from website to email lists.
You don't have to be frustrated. It can be simple having a website, blogs, newsletters, social media, and even donor management.
All of this technology can be overwhelming and ultimately can cause you to spend more time on your computer than working on your mission. With nKind, you can enter your messages once, give them types, categories, and tags and then push them through many channels including podcasts, blogs, social networks, and email lists.